Status | COMPLETE |
|---|---|
Impact | MEDIUM |
Driver | |
Approver | |
Contributors | |
Informed | |
Due date |
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Resources |
Background
There was a selection between 2 different approaches:
all at once with Salesforce that offers not just analytical CRM but a whole back office/ front office stack
system just for analytical CRM
There was the decision not to go with SF (architecture obstacles, price).
There were two options https://www.meiro.io/ or https://www.merkleinc.com/
The winner is Meiro, which offers analytical CRM, the Merkle offers knowledge and their approach was to build the analytical CRM from available tools on the market (combine several tools )